Marketing Blunder…Don’t Know Whether to Laugh or Cry
Tags: marketing blunder, Nigaz, Nigeria, Rusia
By: eporter
Read this article about a new Russia-Nigerian gas company named (I kid you not!) Nigaz.
Other marketing blunders (I’m sure there are several others):
- Nova (a Chevy) means “does not go” in Spanish
- Vista (Microsoft) means “frumpy woman” in the country of Latvia
- Irish Mist (alcoholic drink), Mist Stick (curling iron from Clairol), and Silver Mist (Rolls Royce)—Mist means dung/manure in German
- Zyklon Sneakers (Umbro)—Zyklon was name of gas used by Nazi regime to murder Jews in concentration camps
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- Honda Fitta (car)—Fitta is an old, vulgar word for women’s genitals in Swedish, Norwegian and Danish
July 7th, 2009 at 6:18 pm
Thank God for these blunders. You can’t make this stuff up! And there are so many more:
- BARF Detergent - an Iranian brand of soaps and detergents. Barf means snow in Farsi.
- PEE Cola - Ghana. Too far away to know any better, I guess.
- SHITTO gravy - again, Ghana. Eating Shitto and drinking Pee. More power to’em.
- FART candy bars - Eastern Europe. Just classic.
- WACK OFF insect repellant - Australia. If I’ve known it was that easy…